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Everything I’ve Read In 2015


4 min read

Well not everything, but mostly every book that I read and re-read this year. If you take an average of the past 5 years, I’ve read a book a week. Although that’s not every week – some weeks were 3-4 books at a time.


The first part of the year was quiet with some classical science fiction and whatever piqued my interest. The last third of the year kicked things into overdrive. While I was working on several case studies and research, I dove into some abstract and academic looks at the nature of communication with the Internet. Here’s a brief overview of some of the highlights in no real order:


  • Trump: The Art of The Deal

Who didn’t pick up a copy of this once the impossible started to happen? The funny thing is, while people ask Trump (and wonder to themselves) how he is gaining support, he outright said he was using the tactics in the book he wrote. But of course, none of his adversaries read it.

  • Here Comes Everybody

A fascinating look at the social interactions of the Internet age. Business models are being destroyed, transformed, born at dizzying speeds, and the larger social impact is profound.

  • The Obstacle Is The Way

I’ve read everything by Ryan Holiday. Fantastic writer with a fantastic story. This was the book he had been wanting to write from the beginning. While his previous books were business and marketing related, this takes on his personal philosophy of Stoicism. While if you’re familiar with Seneca or Epictetus you might not learn much, it’s still a great read.

  • The Enchiridion

Which is out of order since I did read Epictetus before Ryan’s book above. The Enchiridion is my favorite book on Stoicism and a must read to shape a healthy mindset. Now more than ever people are turning to the ancient Greek philosophy to cure what ails them and to pacify a hunger for meaning.

  • The Little Prince

2015 was really the first year of any massive philosophical or spiritual development this decade. Moral allegory and a bit of an autobiography rolled into one. Powerful imagery and for me it hit home.

“It is the time you have wasted for your rose that makes your rose so important.”


  • Boyd: The Fighter Pilot Who Changed The Art of War

Quickly this book became one of those Quake books that changes the way you perceive the world. John Boyd may be the most remarkable unsung hero in all of American military history. There is a lot to take from this book.

  • Brainfluence

I would argue that Brainfluence is one of the best entry level neuromarketing books out there. Certainly better than the textbooks that introduced me to the subject. Not only that, but it comes ready with applicable tactics you can implement easily.

  • New Think

Rather rare book from the 60’s that is long out of print. Edward De Bono pioneered the principle and term of lateral thinking. New Think goes through creative processes and the structure of thought.


And here’s some in list form, I can only discuss so many before attention wanders:

  • Growth Hacker Marketing
  • Propaganda
  • Smart Mobs
  • Why Don’t We Learn from History?
  • Be Slightly Evil: A Playbook for Sociopaths
  • The Charisma Myth
  • Scientific Advertising
  • Impro
  • Strengths Finder 2.0
  • Corporate Confidential
  • What Color Is Your Parachute?
  • The Sacred Mushroom and the Cross
  • The Flower of Life (Vol 1 & 2)

For my book club Reader’s & Leaders, we’ve gone through only a few books so far since starting in December:

  • The 7 Levels of Communication
  • 7 Habits of Highly Effective People
  • The Law of Success

Some lighter reading:

  • The Dharma Bums
  • It’s Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today
  • Manson in His Own Words
  • For the Love of a Dog
  • The Book of Questions
  • What If?: Serious Scientific Answers to Absurd Questions
  • The Moviegoer
  • The Goldfinch
  • Storm Front (Dresden Files 1)
  • Fool Moon (Dresden Files 2)
  • Grave Peril (Dresden Files 3)
  • Martian Time-Slip
  • Dr. Bloodmoney

In total, that’s about 45+ books counting the ones below.

Specifically, working on several research topics, I’ve gone through and documented parts of books I’ve already read. The list is long and maybe best shown as a picture. I keep most of my books in spreadsheet form and on Goodreads.

2015 books


What’s on the agenda for 2016? So far the list is building fast.




  1. pMelocco - 15/01/2016 at 6:36 pm - Reply

    Cheers again. Im regular reader from the old site, how are you everybody? Now I gotta bookmark this one too..

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